Faheema Hoosen – Episode 12

Jun 9, 2018

Episode 12: Faheema Hoosen | Owner Passionate Food Catering

Faheema Hoosen is a mom of 4, who embarked on her journey of entrepreneurship while pregnant with her 3rd child. She started a halaal catering business called Passionate Food. Faheema grew up on a chicken farm in Lenasia, Johannesburg. She is a qualified health and beauty therapist, but always felt that food was her real passion. Faheema was a stay-at-home mom for many years, and just one month prior to the birth of her 3rd child, her mother presented her with an opportunity to cater for a big company function. She grabbed her chance and has not looked back.

faheema hoosen owner passionate foods quote

 Overcoming personal challenges

The early days of Passionate Food was fraught with personal challenges as her youngest son had to have surgery, so it was incredibly difficult to balance a business and supporting her son through this difficult time. He mom was the driving force behind her business during that time, and was instrumental in getting the business started and growing it to the point where Faheema was able to run the business on her own.

faheema hoosen owner passionate food halaal catering

Today, Passionate Food is an established halaal catering business that offers braais, spitbraais, baking, novelty cakes, and fruit carvings. Faheema also provides complete end to end setup and decor for any size function. There was one stage in her business though, when a 6 month dry spell led her to feel defeated and demotivated, so she left the catering business to go into an office job. According to Faheema, it tooks a complete shift in mindset to reignite her business. Instead of becoming bogged down by the increase in competition in her industry, she chose to find ways to differentiate herself from others.

You have to believe that you can do it, and that you are the best person for the job - Faheema Hoosen, Passionate Food Catering Click To Tweet

faheema hoosen passionate food

Faheema's advice to other's wanting to start a catering business, is that it is important to save as much as you can, because there will be good months and bad months so you need to be prepared for the bad months to get you through. She believes that sometimes it is better to just get thrown into the deep end and then to find your way to the surface. Her parents are her inspiration - her mom inspires her creativity and taught her everything she knows about cooking, while her late father is who she aspires to emulate as a business person because she admired his work ethic and honesty.

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Faheema's top tips:

  1. Manage your time. Don't take everything on. The jobs you take must be worth the time you sacrifice from your family
  2. It is important to save as much as you can. There will be good months and bad months. You have to be prepared for the bad months
  3. You have to believe that you can do it and that you are the best person for the job
  4. Don't be demotivated by increase in competition, rather focus on finding ways to differentiate yourself