Yolandi Michaels is the Founder and Director of experiential activation agency, Living Masks. She is a single mom of 2 beautiful daughters. Yolandi started her journey studying the creative and performing arts. Yet she always knew she didn’t want to follow the traditional path. When she was 6 years old, she boldly told her mother that she never wanted to work for a boss!
She initially did work for a boss, in a variety of industries including public relations and advertising, and it was here where her skills in the application of creative arts in marketing were honed. Since registering her business in 2012, Living Masks Experiential has continued to grow and excel, with Yolandi being recognized in August of 2017 as 1 of the top 40 women in her industry. I chat to Yolandi about her journey and the challenges of starting up in the events industry.
- After my first child, I realized I couldn’t go back to the early-morning-late-night office job
- A pastor used to say ‘do it afraid’
- An eagle will not fly unless it gets kicked out of the nest, so the mother actually makes it uncomfortable for the little eaglet to force it to fly”
- You learn to be a boss, because you can't do everything yourself Click To Tweet
- I had to get the right teams in place to enable me to direct traffic rather than micromanage every aspect of a project
- Becoming a mom of a second child and becoming a single mom after that taught me the value of asking for help
- When you are not knowledgeable or lack experience you either overcharge or undercharge and neither is good Click To Tweet
- You have to continually invest in you own knowledge in your industry
- Form a network in your industry - collaborate rather than seeing others as competition Click To Tweet
- I’m still that girl who wants to turn around on the highway and not take a project, so it’s important to have someone to motivate you
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