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Hi Daily Hustlers!

My name is Tasneem Abrahams, the creator and host of The Daily Hustle Podcast, a platform that celebrates the everyday hustle of everyday people. I believe that everybody’s story matters and that success is not defined by the accolades behind your name, but by living a life of purpose. Rooted in the philosophies of Occupational Science, The Daily Hustle is about the journey of DOING, BEING and BECOMING.

Hi Daily Hustlers!

My name is Tasneem Abrahams, the creator and host of The Daily Hustle Podcast, a platform that celebrates the everyday hustle of everyday people. I believe that everybody’s story matters and that success is not defined by the accolades behind your name, but by living a life of purpose. Rooted in the philosophies of Occupational Science, The Daily Hustle is about the journey of DOING, BEING and BECOMING.

HUSTLE

/ˈhʌs(ə)l/

“The innate hunger to build, create, do something and try.
The ability to make things happen in light of knowing how to get there, but operate with the general principle that actions breed results.”

-unknown-

I AM
TWO OF THE MOST POWERFUL WORDS;

FOR WHAT YOU PUT AFTER THEM

SHAPES YOUR REALITY

The Daily Hustle was initially created as an online platform to celebrate the entrepreneurial knowledge-seeker, creating and curating tips, tools, tutorials and inspirations for the big-thinker. The podcast focused specifically on the journey of entrepreneurship, interviewing people at various stages of the entrepreneurial journey.

I asked guests to share their story, how they navigated through the entrepreneurship process – the transition to becoming an entrepreneur, fears and challenges, and ultimately how they reached the point they are at present. However I started to realize that the stories being shared, often spoke more toward the journey of self as my guests embarked on a quest to live a life of meaning and purpose, albeit it through entrepreneurship.

You see, the word ‘hustle’ has become synonymous with entrepreneurship, and entrepreneurship has become the buzz word of our generation. But we can’t all be entrepreneurs and we certainly shouldn’t all be entrepreneurs. Entrepreneurship plays a vital role in modern economic times, and is a source of passion, purpose and freedom for those who embrace it fully. However, we must be careful not to romanticize entrepreneurship to the extent that we vilify the 9 to 5. We must be careful that, in recognizing the struggle of entrepreneurship, and the reverence of the successful entrepreneur, that we do not discount the daily hustle of those who do not desire that path.

You cannot be an entrepreneur without hustle, but not all hustle is about entrepreneurship.

In reconnecting with the core philosophies of occupational science, I observed that hustle, in the true sense of the word, is really about the decisions we all make on a daily basis to DO. We choose to engage in activities and occupations that is inline with either a current or desired future identity. And so The Daily Hustle has evolved to be about much more than just entrepreneurship. Instead we explore the hustle of doing, being and becoming on our quest for growth and self-actualization.

So, if you are a dream-chaser, a perpetual learner, someone who is driven by a greater vision and purpose, and you are looking to be inspired on your journey to greatness, then this podcast is for you. I hope you find value in it and please let me know via our contact form, or via our other social media channels if you have any suggestions on how we can bring you more value.

The Hustle Behind THE DAILY HUSTLE

Born and raised in Cape Town, South Africa, I have a Bachelor of Science in Occupational Therapy, practicing in the field of mental health, neuro-rehabilitation and community development. I am one of the Directors of a non-profit company called Jozi 4 Autism that raises awareness about Autism in the City of Johannesburg and promotes equal access to services for families from underprivileged areas. I am also the founder and Director of a Website Consulting Business called Digital Engage.

When I was in my early 30’s and with 4 kids under the age of 10 in tow, I took a complete detour, up skilled myself in the art and practice of WordPress web design and online marketing and started my own business. I now refer to myself as a ‘multi-passionate entrepreneur’ and firmly believe that it is never too late to learn something new or follow a completely different career path.

Having children, particularly for women, changes everything. I wanted to be at home with my kids, but at the same time I craved the intellectual stimulation that repeat episodes of Barney and cleaning tops and bottoms of kids tends to suck from your life. So, with my health sciences knowledge and academic writing experience behind me I started freelancing as a health/wellness content writer.

It was also around 2011 that I had an idea to create a website that made it easier for people with disabilities in South Africa, to find equipment, services and information pertaining to the condition they or their loved ones experienced. This stemmed from my own difficulties as a therapist looking for resources for my patients. My cousin set me up with hosting, installed WordPress and told me to learn. After hours of learning code, themes, customization and the hard lessons a hacked site teaches you, I am now a proficient WordPress website creator. My first website was so very ugly, but at the time I thought was the most beautiful website I ever laid eyes on!

As I am always hungry to learn, I found myself in this digital world, learning about digital marketing, social media and content marketing. I decided to formalize all this knowledge and experience by doing a certification in Digital Marketing through UCT Get Smarter and formalized my business in October 2015 when I joined the Awethu Project Business Incubator.

My personal philosophy in life is:

Let brave be the partner of fear. Fear helps you prepare, Brave helps you act

Listen to my interview on Radio Today